Draga Rajovic was born on 13.02.1988. in Pec.

She has finished elementry school "Veljko Dugosevic" and International British secondary school in Belgrade.

In October 2010 she has graduated at the Faculty of Arts and Design, Megatrend University, Department Textiles and clothing (Fashion Design) in the class of Professor Sonja Krstic.

With graduate collection Snowflake * she participated in the fashion show organized by Megatrend University in June 2010 and Belgrade Fashion Week in October 2010.

In December 2007 under the brand Lailuce the first fashion show of hair accessories has been organized that has resulted in establishment of cooperation with Serbian branch of prestigious company L’Oreal Paris.

Draga started to work independently in 2008, creating her own brand Draga, and opening first retails shop in UŠĆE Shopping Center in December 2010.